Although many practicing physicians may not realize it, social media can be an excellent tool to utilize for both their personal and professional benefit. Doctors can leverage today's social media channels to collectively communicate with patients and other physicians, as well as for their own job search process.
However, with such a variety of social media outlets, it's also important for physicians to learn how to use each one to their advantage. Here are some ways that doctors and healthcare professionals can take advantage of today's most effective social media channels.
Doctors and Social Media: Where to Begin
YouTube. It’s no secret that YouTube is one of the most used search engines on the Internet today, just second to its parent company Google, and is quickly becoming a popular site for physicians. In fact, according to a survey done by AMN Healthcare, which included 2,790 health care professionals, 29 percent of these individuals use YouTube for professional networking.
YouTube is preferred in the health care community because videos make people feel a personal connection to others. It's also a great tool for physician-to-patient interaction, as well as for gathering tips from other practicing physicians. YouTube creates a tight-knit community for physicians to get educated and communicate with a broad audience. Follow Staff Care on YouTube!
Facebook. Facebook can be used as an excellent tool for collectively communicating with patients and other physicians; however, this is one social channel that needs to be used with caution. When physicians use Facebook for personal reasons, it's important to check the privacy settings to make sure that only their Facebook friends can see their pictures and posts. Physicians who don’t take these measures can risk getting an infraction for unprofessional conduct or patient privacy violations.
With that being said, Facebook does offer a few advantages to today's doctors. First, Facebook can be a great tool as a support system among physicians, by sharing stories and offering advice. Next, Facebook can be used as a marketing tool for physicians, as they can showcase their healthcare facility and introduce their staff, in order to interact with their patients and possible attract new ones. Finally, Facebook can serve as an excellent recruiting tool, as physicians looking for a new position can look at employers’ Facebook pages to better understand the company. Employers can also do this when searching for new employees, which is why privacy settings are so crucial on all pages. Like Staff Care on Facebook!
Twitter. Twitter is another social media channel that's becoming increasingly popular in the healthcare community. Similar to Facebook, Twitter is mainly used by physicians to research and post healthcare information. It is also popular for physicians to find and share interesting articles they have read with their followers, as well as engage in conversation with patients and other physicians. Follow Staff Care on Twitter!
Slideshare. Although a newer social media outlet, Slideshare has many features that already make it a beneficial resource for physicians. For starters, it's a great tool for clinical research. It also allows physicians to post any of their published presentations on the Web. Slideshare also has a variety of resources available for healthcare research for physicians, and allows other physicians to educate themselves on topics discussed by other practicing healthcare professionals. Follow Staff Care on Slideshare!
LinkedIn. Whether a doctor is social media savvy or not, healthcare professionals of all types and ages should utilize LinkedIn as a professional resource. A physician’s LinkedIn profile can serve as somewhat of an electronic CV, which is beneficial for future employers and patients. Also, LinkedIn profiles rank highly on Google search results, so when someone looks up information about a physician, their LinkedIn page will be one of the first things that person sees. If you do have a LinkedIn profile, it's important to frequently update your jobs and skills so potential future employers can stay up-to-date with your accomplishments. Follow Staff Care on LinkedIn!
Connect with the Staff Care network! Join our locum tenens LinkedIn group here.